IEEP; Twitter and Teaching Enterprise

Yesterday (yeah okay I know I haven't blogged for ages, anyway...) I was presenting to this year's IEEP (International Enterprise Educators Programme) cohort with colleagues from two other universities; Dr Kelly SMith (Huddersfiled, @kellyjs) and Tom Williamson (Coventry @floppyarms). Not really sure how we were billed but I went along to talk about how I have used Twitter in my teaching.

Above is a screen shot of a slide. The table highlights how I think twitter is useful for the different courses I teach on.


I was trying to talk about why I use Twitter? Mainly it's because I teach interactive or digital marketing. So obviously Twitter, along with many other things, is covered. I use it for a number of practical things too. Students can interact with my networks (an area that with colleagues I have discussed elsewhere), develop their own, get an insight into appropriate ways of using Twitter on behalf of their future clients and for developing their own businesses and personal online presence. Twitter is not explored in isolation it is one of many tools (just currently particularly useful). As well as this students are encouraged to use it to annotate the session under a common #hashtag, making for group note taking and an ensuing conversation which, potentially, extends beyond the class room.


At the IEEP event a number of concerns were voiced. One of the issues that arose was anxiety about referring students to documents which held no academic rigour. Along with this was anxiety about the level of academic evaluation as to the value of services like twitter.

My initial response to these two points. Firstly the speed with which technology changes and the ways in which folks use the Internet and apply the various tools available is constantly evolving. In contrast an academic paper can literally take years to go through the review process and be published. This making research relating to use of twitter (at least peer reviewed academic research) rather thin on the ground. Twitter only started in 2006 after all.

A second aspect is a tension which I perceive within enterprise/entrepreneurship education and which has been borne out in various evaluations of enterprise provision I've been involved in. This being the balance between academic/theoretical pursuit and the need to provide students with insight into new and emerging business models as well as timely and appropriate marketing approaches (and that's scratching the surface). I am talking about theory vs practice.

The ensuing talk offered much healthy scepticism and tough questioning.

However anyone would think that we were pushy sales folk trying to flog our wares, rather than a couple of academics discussing how we are embracing new technologies, trying to conceptualise their implications and seeking opportunities from them for ourselves and our students.

Hmm as a final note I must thank the IEEPers as one way or another the debate has ended a long drought period within this blog (been tweeting too much....:-) Thank you and perhaps see you on twitter @charlottecarey

Glamorgan Enterprise Education event

Just a brief round up of the day back in December where, amongst others,  my colleague Harry Matlay and I spoke at Glamorgan University on Enterprise Education. Includes a gym motivating pic!

Enterprise education and web 2.0

Okay so there's no new years list. No resolutions (of the blogging variety).  Last year was pretty intense but in a good way. I am now more a lecturer than a researcher - although I have a couple of research projects about to get underway and so the balancing act will continue for the forseeable and PhD rumbles on (desperate to get some of my work time devoted to this - that's a little something to work towards). 

So my research interests are evolving but still focussed on the following broad topics:

• Gender and entrepreneurship in the creative industries
  
• Enterprise education 
  

The former of these is my PhD topic and pretty much under wraps for the time being - it is a long slog with moments or real joy when I can literally feel my brain absorbing new ideas and stuff, but otherwise hard.

The latter, which has emerged from my funded research, has developed into various strands: 

1.  Contextualised enterprise education (i.e. enterprise taught within the context of a discipline e.g. sport or art and design)
   
2. What can generic business school enterprise education learn from how existing curriculum is taught within art and design?
   
3. Enterprise pedagogies and web 2.0  - this is an interesting area and one which seems to have a growing interest. Mainly it's about how education can respond to students increasingly immersed in the online world? how does that make them different sorts of learners? and what fantastic opportunities exist with in social media etc to engage with our students?
   

Based on the latter I am presenting next Friday (23rd Jan 09) at Birmingham City University for an event run by the Higher Education Academy for English.

a mini catch-up

Since I last posted I've been very very busy. This is me in my first full year as a lecturer and still a researcher - trying to find the balance, afraid my blog has gone a bit on the back burner. I've had a couple of conferences in the last couple of months. Most recently ISBE -this is the 5th time I've attended this conference and I enjoy it more and more each year. Perhaps because I get more and more immersed in the networks there and they increasingly provide a rich source of knowledge, friendship and opportunity.

Note to self
A couple of issues that arose which I will blog about at some point:

1. the entrepreneurial university -
- is it lead by an entrepreneur?
- is it made up by entrepreneurial individuals?
- are academics entrepreneurial but just haven't recognised it yet?

2. Are those that are creative industry individuals running a business entrepreneurs?
I was reminded of a definition of 'entrepreneur' which clearly suggests that they are - I need to dig this out - But any thoughts in the meantime are welcome

Environmental entrepreneurship - the sea change

This is just a reflection from my lecturer and enterprise educator perspective. As some of you will be aware this blog is about enterprise within the creative industries, following the research I am involved in within that sector. As part of this research I am pretty heavily immersed in enterprise education, initially from the how do you teach creatives to be more enterprising, but also generically how can enterprise be best taught and I've spoken about this here before.

Last month I attended and presented at the ICSB conference in Halifax, Nova Scotia - a sweet city by the coast. I presented some research related to recent ideas about implicit and explicit enterprise education and the idea of contextualised enterprise education. I'll explain about this another time maybe. But for now I just wanted to draw attention to an article I read in the guardian, some of the key note speakers at the conference and discussion I've had with my students.

I'll start with the latter. Back in January I was teaching on a module called 'Ideaslab' during these sessions one of the emphasis was on where folks find ideas, innovation and opportunities. To me an obvious area to look was to opportunities that climate change, greening consumer trends and the increasing emphasis on CSR might offer. So I developed a lecture and series of exercises to work through some of the potential ideas and opportunities. At the time I was a little bemused by how some (not all) of the students responded to this: i.e. as if I was trying to push some sort of political agenda or belief system. Still that is by the by and to me just re-iterated that attitudes towards enterprise and being an entrepreneur, in some quarters at least, are rather outdated.

Anyway fast-forward 6 months and I am in Canada at the ICSB conference and although there are a few papers here and there relating to the credit crunch, climate change and ethical businesses (you see it takes academia a little while to catch up - research -results-peer review to publication and dissemination is a slow process). But one of the occasionally annoying but generally valuable and interesting aspects of this conference was speakers during meal times - these were generally local successful entrepreneurs. A major characteristic of these entrepreneurs (and I don't know if it's a Canadian thing, a trend or a deliberate choice on behalf of the organisers) was that their businesses were generally coming from an ethical standpoint.

The first was a business who re-cycled office furniture and computers and stuff - they then re-used them elsewhere in the world - e.g. furnishing schools in a developing country. The point of the business was to reduce stuff, otherwise headed for landfill, service some corporate CSR policies, do some good in the world and make some money in the process.

The second was a modelling agency run by a very young entrepreneur (24 yrs old) he'd been in business since he was 14! Thing is the business was a different kind of modelling agency - the models were all 'normal' sorts of sizes - you might know some of them from the Dove campaign.

So I thought I'd take these examples back, both hugely successful companies with a conscience, for my next cohort of students. Then just to add a little punch to the argument I came across this from the Guardian. Seems investors are dictating change by backing environemntal and ethical businesses with their funds.

Perhaps the next group of students will start to take this a bit more seriously.

How to register for TE3

If you want to go I forgot to add the llink to register for the TE3 Open day - there are still some places - go to:

Open day details and registration

It's a free event.

TE3 Open Day 2008

Well it's come around fast - you may recall me wittering about the 2007 Open day for the TE3 (Technology Enhanced Enterprise Education) project, where I presented the evalutation I'd been carrying out, last year. Well, somehow a whole other year has passed by and once again the Open day is upon us. The event is hosted by Birmingham City University here is the press release:

Universities Unite to Enhance Enterprise Education

[10th July 2008] Leading practitioners of enterprise education from across the UK, will be sharing the latest innovations in enterprise skills development, at the fourth annual Technology Enhanced Enterprise Education (TE3) Open Day. This year’s event will take place at Birmingham City University’s Technology Innovation Centre (tic) on Wednesday 16th July 2008.

Established in 2003, the TE3 project has developed into a collaborative community of Midlands-based enterprise education specialists. In order to expand this collaboration to a national stage, the TE3 Open Day is co-organised with Enterprise Educators UK, a national network of over 500 higher education practitioners from 83 member institutions.

TE3 Open Day co-ordinator, Charlotte Carey, a Lecturer in Applied Research at Birmingham City University’s Business School says: “The main emphasis of this year’s event is on play, as we want delegates to get hands-on and experience the technologies themselves. Sessions will range from high-technology virtual worlds, to mind-mapping table cloths!”

The event’s opening session will explore how internet-based ‘Web 2.0’ applications can be utilised to create engaging and connected enterprise education. The Head of the TE3 project, the University of Birmingham’s Dr Kelly Smith, will join Birmingham City University’s Charlotte Carey to assess the use of Web 2.0 tools, including blogging, social-networking, wiki’s and Twitter, in enterprise-related curriculum.

The University of Wolverhampton’s Jane Edwards and Kevin Brace will then take delegates on a short tour of the virtual learning spaces in the internet-based virtual world, Second Life. Delegates will be invited to sample a virtual enterprise project, which allows participants to experience the cut and thrust of business, in a low-risk virtual environment.

The open day programme also includes an exploration of a wide range of high and low-technology solutions for student engagement and curriculum development, with contributions from Leeds Metropolitan University’s Alison Price and Sheffield Hallam University’s Dr Simon Brown.

Commenting on the importance of enterprise skills development, the Head of the TE3 project, Dr Kelly Smith says: “Enterprise education gives students both an alternative career option and the confidence to make a difference in whatever type of work they choose. By utilising new technology, we can spread learning opportunities to a wider audience and make learning more engaging, helping more students to develop vital entrepreneurial skills”.

Dr Simon Brown, Director for Enterprise Teaching and Learning, Sheffield Hallam University and Vice-Chair, Enterprise Educators UK says: “The TE3 Open Day is a great opportunity for colleagues from different backgrounds to meet and share experiences. Our association with this event provides a welcome opportunity for members of Enterprise Educators UK to learn from this well established and highly regarded project.”

The TE3 Open Day will take place at tic’s Millennium Point campus in Birmingham City Centre. Further event information can be found at www.te3.bham.ac.uk

Conference in Canada

I have a big post being written - honest - and I know size isn't everything. But I've had a busy old time of it lately. A great deal of marking, some teaching and trying to get a bunch of research complete before the funding ends and somewhere there is a lot to say. But just a quick note to say I am off, tomorrow, to Canada, to Nova Scotia to be precise-ish. Here I will be attending and presenting a paper related to enterprise education, building on a previous paper looking at the role of the entrepreneur educator or practitioner lecturer.

Anyway the conference is the 53rd International Council for Small Business (ICSB) 2008 World Conference and I'm looking forward to it. It should be good to meet some people, hear about other's research, and an opportunity for some time out of my, recently hectic, schedule to focus on my research. I'll feedback on my return. And perhaps use the flight and 3hr check in!! to get on with that ever so long other post!