Wednesday, January 30, 2008

Online identity, new media marketing and entreprenruship and more all mixed up!

I have been feeling a long and rather rambling blog post coming on for a few days so here goes.

A lot has been happening in my working life and bits are beginning to join up where other bits are falling away. I'll talk about this a bit more in a bit. Firstly I feel obliged to clear one or two things up. Following the Created in Birminghamwin of the Guardian Media award for Best independent blog (congratulations again to Pete and Stef), Pete Ashton gave an overview of various blogs that he has come across and who make up part of the general blogging milieu within Birmingham. Now the only reason I mention this is he referred to my blog presence as a little schizophrenic and I wanted to explore this a bit.

In my teaching work (although I am called a lecturer in applied research) I teach a module called 'New Media Marketing'. This incidentally is based on a previous career where I had various job titles, which included: 'Online PR and Marketing coordinator, online marketing consultant/strategist, Internet consultant and the such (made up names, for at the time, made up roles - i.e. not that many people even used the internet let alone consulted or taught how to – mid 90’s on). Now I may talk about this work in more detail at some other point. But the point I wanted to make is that within my lecture today I was talking about the concept of online presence and Pete's comment struck me - that my own may be a little ambiguous. But then here's the thing? Does it matter? Should I explain? Is it not working if I have to?

Later on in the day I came across Stef Lewandowski, who I don't think will mind me mentioning a couple of brief points that came from our discussion. We were talking about the debris one leaves in 'cyber space' (sorry couldn't resist haven't heard it called that for a long time but I referred to it in my teaching today - when I cited this event: Virtually there; the future shape of cyber space'.).

Did I mention this was going to be long and rambling (possibly a good moment to hit the back button - except... there is some interesting stuff about why I do what I do?)?

So am I hopelessly off topic in my ponderings here?

Let me try and bring it back together, firstly, an explanation of my two blog thing, then secondly how all these strands, the teaching, the online presence etc fit with my research and the topic of the blog - Creative Enterprise.

1. Back in 2005 I started this blog to accompany an expanding area of research which I had been involved in for some two or three years. I had worked on a research programme looking at a bunch of projects which were exploring social inclusion in the creative industries including Strip search by Hi8us and , projects by the RBSA, Scriptand many others. Throughout this time I interviewed and captured the 'journeys' of the artists, writers and musicians involved. A key issue that kept arising was that ultimately folks needed skills in how to be self-employed, how to seek and exploit opportunities and how to build momentum and confidence around their talent and offering (and a bunch of other things - there are a number of papers published on this). Anyway this whole experience sparked my imagination and I became heavily immersed in the world of enterprise and entrepreneurship within the sector. I finally settled on a PhD topic (I'd say title but keep changing it) and that was ' Gender and Entrepreneurship in the Creative Industries. In my day job i.e. the contract research I get paid to do my work I was beginning to focus on Enterprise curriculum in creative inds HE provision. So out of these two areas this blog was born. It was intended to be an informal space for me to explore issues, and hopefully get feedback, around enterprise within the creative industries sector.

Last year I found I was beginning to go off topic or at least wanting to. So I started a
personal blog. Here I rant on about other stuff (much less than I do here) it is an experiment I might dump it, I might grow it, I can't decide. But the point is that it is not related to this topic. However it probably has the same tone of voice, both are ultimately about me or my experience and a reflection of what is happening at a given time in my life - so in that regard it maybe a little schizophrenic.

2. How do all these things I am waffling on about fit together? And what on earth has any of this got to do with creative enterprise? Well a couple of things. I am aware of are how everything is coming together (in terms of thoughts etc). I am one of those people that really hope that their research feeds into their teaching and guess what mine is! Both in terms of pedagogical considerations and also in terms of content. I am transferring what I know about creative discipline styles of teaching (you may recall earlier postings which talk about characteristics of creative ind education which have implicit enterprise education) to how I deliver my lectures within the business school! The second thing is when teaching New Media Marketing I am aware that a great deal of theory dates as rapidly as the Internet evolves. So I am feeling really privileged to be amongst a bunch of people figuring out how the whole blogging thing works and drawing directly upon their experiences to add context to my lectures - in short you're all going to be case studies!!

And breathe! not sure if I'm done or if any of this makes sense but I have typed enough ... for now.


Pete Ashton said...

So glad me ill-thought and off-hand comment, written purely to pad the paragraph, prompted such a post. I now know where you're coming from! Yay!

Charlotte Carey said...

What are you trying to say? you had to 'pad out' a paragraph about moi?? only joking. Your comments just coincided with me thinking about this stuff on behalf of my students. It's actually a good exercise to reflect on how one comes across online.

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